{"id":832,"date":"2026-03-12T13:28:27","date_gmt":"2026-03-12T12:28:27","guid":{"rendered":"https:\/\/digitalninosice.cz\/blog\/?p=832"},"modified":"2026-03-12T13:29:14","modified_gmt":"2026-03-12T12:29:14","slug":"digital-signage-v-praxi-jak-firmy-komunikuji-se-zakazniky-bez-tiskaren-a-plakatu","status":"publish","type":"post","link":"https:\/\/digitalninosice.cz\/blog\/digital-signage-v-praxi-jak-firmy-komunikuji-se-zakazniky-bez-tiskaren-a-plakatu\/","title":{"rendered":"Digital signage v praxi: Jak firmy komunikuj\u00ed se z\u00e1kazn\u00edky bez tisk\u00e1ren a plak\u00e1t\u016f"},"content":{"rendered":"

Je p\u00e1tek odpoledne. Zdra\u017eily v\u00e1m suroviny a pot\u0159ebujete do hodiny aktualizovat ceny ve t\u0159ech pobo\u010dk\u00e1ch. Nebo zjist\u00edte, \u017ee akce na plak\u00e1tu u vchodu skon\u010dila v\u010dera, ale plak\u00e1t tam vis\u00ed d\u00e1l. Zn\u00e1te to? Digital signage je odpov\u011b\u010f, o kter\u00e9 mnoz\u00ed sly\u0161\u00ed, ale m\u00e1lokdo v\u00ed, co za t\u00edm slovem stoj\u00ed.<\/span><\/i><\/p>\n

Co to vlastn\u011b je<\/h3>\n

Digital signage je <\/span>syst\u00e9m digit\u00e1ln\u00edch obrazovek nebo LED panel\u016f <\/b>propojen\u00fdch se softwarem. Chcete zm\u011bnit cenu, p\u0159idat akci, vym\u011bnit sd\u011blen\u00ed? Kliknete a za p\u00e1r sekund se zm\u011bna prom\u00edtne na jednom panelu nebo na sto panelech najednou, klidn\u011b v r\u016fzn\u00fdch m\u011bstech.<\/span><\/p>\n

Nejde jen o reklamu. Firmy ho dnes pou\u017e\u00edvaj\u00ed na intern\u00ed komunikaci ve v\u00fdrobn\u00edch hal\u00e1ch, orientaci v budov\u00e1ch, prezentaci v\u00fdsledk\u016f nebo v\u00edt\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f v recepci. Mo\u017enost\u00ed je v\u00edc, ne\u017e v\u011bt\u0161ina lid\u00ed \u010dek\u00e1.<\/span><\/p>\n

\"\"<\/h3>\n

Kde to funguje<\/h3>\n

Maloobchod a gastro: <\/b>Denn\u00ed menu, sez\u00f3nn\u00ed akce, zm\u011bna cen\u2026 Bez tisk\u00e1rny, bez \u010dek\u00e1n\u00ed, okam\u017eit\u011b.<\/span><\/p>\n

Recepce a lobby: <\/b>Prvn\u00ed dojem se d\u011bl\u00e1 u vchodu. Displej, kter\u00fd z\u00e1kazn\u00edka uv\u00edt\u00e1 a uk\u00e1\u017ee program dne, mluv\u00ed za v\u00e1s.<\/span><\/p>\n

V\u00fdrobn\u00ed haly: <\/b>Zam\u011bstnanci nejsou u po\u010d\u00edta\u010d\u016f. Panel na hale zobraz\u00ed v\u00fdkonnostn\u00ed ukazatele, bezpe\u010dnostn\u00ed instrukce nebo provozn\u00ed zm\u011bny \u2014 viditeln\u011b, v\u017edy aktu\u00e1ln\u011b.<\/span><\/p>\n

Eventy a veletrhy: <\/b>LED panel p\u0159it\u00e1hne pozornost d\u0159\u00edv, ne\u017e se n\u00e1v\u0161t\u011bvn\u00edk rozhodne, jestli k v\u00e1m v\u016fbec p\u0159ijde. A pron\u00e1jem znamen\u00e1 \u017e\u00e1dnou vstupn\u00ed investici.<\/span><\/p>\n

T\u0159i omyly, kter\u00e9 firmy brzd\u00ed<\/h3>\n

„To je jen pro velk\u00e9 firmy.“ <\/i><\/b>Za\u010d\u00edt lze klidn\u011b s jedn\u00edm panelem. Roz\u0161\u00ed\u0159en\u00ed p\u0159ijde p\u0159irozen\u011b.<\/span><\/p>\n

„Spr\u00e1va bude komplikovan\u00e1.“ <\/i><\/b>Pokud ano, m\u00e1te \u0161patn\u00fd syst\u00e9m. Dobr\u00fd software zvl\u00e1dne aktualizovat kdokoli, bez technick\u00e9ho vzd\u011bl\u00e1n\u00ed.<\/span><\/p>\n

„Tisk je levn\u011bj\u0161\u00ed.“ <\/i><\/b>Na prvn\u00ed pohled mo\u017en\u00e1. Ale tisk se po\u010d\u00edt\u00e1 pr\u016fb\u011b\u017en\u011b \u2014 ka\u017ed\u00e1 zm\u011bna, ka\u017ed\u00e1 akce, \u010das lid\u00ed, kte\u0159\u00ed materi\u00e1ly vym\u011b\u0148uj\u00ed. Re\u00e1ln\u00e1 n\u00e1vratnost z\u00e1vis\u00ed na va\u0161\u00ed konkr\u00e9tn\u00ed situaci.<\/span><\/p>\n

\"\"<\/h3>\n

Spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed za\u010d\u00edn\u00e1 spr\u00e1vn\u00fdmi ot\u00e1zkami<\/h3>\n

Nejv\u011bt\u0161\u00ed chyba je objednat hardware d\u0159\u00edv, ne\u017e v\u00edte, co od n\u011bj chcete. Dobr\u00fd dodavatel se nejd\u0159\u00edv zept\u00e1 \u2014 na va\u0161i situaci, provozovny, frekvenci zm\u011bn, rozpo\u010det. Pak teprve navrhne \u0159e\u0161en\u00ed. Pokud v\u00e1m hned uk\u00e1\u017ee cen\u00edk bez jedin\u00e9 ot\u00e1zky, berte to jako varovn\u00fd sign\u00e1l.<\/span><\/p>\n

V DigiDay jsme realizovali p\u0159es 1 270 instalac\u00ed v \u010cesku i na Slovensku. R\u00e1di se s v\u00e1mi pod\u011bl\u00edme o zku\u0161enosti \u2014 a pom\u016f\u017eeme naj\u00edt \u0159e\u0161en\u00ed, kter\u00e9 skute\u010dn\u011b d\u00e1v\u00e1 smysl pro v\u00e1\u0161 byznys.<\/span><\/p>\n

Chcete v\u011bd\u011bt, jak\u00e9 \u0159e\u0161en\u00ed sed\u00ed pro va\u0161i firmu?<\/b> Domluvte si nez\u00e1vaznou konzultaci s na\u0161\u00edm obchodn\u00edkem \u2014 zdarma, bez z\u00e1vazk\u016f, s \u010d\u00edsly \u0161it\u00fdmi na v\u00e1\u0161 p\u0159\u00edpad.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Je p\u00e1tek odpoledne. Zdra\u017eily v\u00e1m suroviny a pot\u0159ebujete do hodiny aktualizovat ceny ve t\u0159ech pobo\u010dk\u00e1ch. 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