{"id":857,"date":"2026-06-18T08:31:59","date_gmt":"2026-06-18T06:31:59","guid":{"rendered":"https:\/\/digitalninosice.cz\/blog\/?p=857"},"modified":"2026-06-18T08:31:59","modified_gmt":"2026-06-18T06:31:59","slug":"co-poustet-na-digitalnich-panelech-obsahy-ktere-opravdu-funguji","status":"publish","type":"post","link":"https:\/\/digitalninosice.cz\/blog\/co-poustet-na-digitalnich-panelech-obsahy-ktere-opravdu-funguji\/","title":{"rendered":"Co pou\u0161t\u011bt na digit\u00e1ln\u00edch panelech? Obsahy, kter\u00e9 opravdu funguj\u00ed"},"content":{"rendered":"

Panel vis\u00ed. St\u00e1l sto a\u017e t\u0159i sta tis\u00edc. Je zapnut\u00fd, sv\u00edt\u00ed. A pou\u0161t\u00ed tu samou smy\u010dku, kterou jste odsouhlasili p\u0159i instalaci a od t\u00e9 doby si j\u00ed nikdo nev\u0161iml.<\/span><\/p>\n

\u201eA co tam te\u010f budeme vlastn\u011b pou\u0161t\u011bt?“<\/span><\/i><\/p>\n

Tahle ot\u00e1zka p\u0159ijde ka\u017ed\u00e9 firm\u011b i obci, kter\u00e1 si po\u0159\u00edd\u00ed digital signage. A v\u011bt\u0161inou je to okam\u017eik, kdy se v\u00fdsledek cel\u00e9 investice l\u00e1me. Dobr\u00fd obsah ud\u011bl\u00e1 z panelu prodejn\u00ed n\u00e1stroj nebo \u017eiv\u00fd informa\u010dn\u00ed kan\u00e1l. \u0160patn\u00fd obsah z n\u011bj ud\u011bl\u00e1 tapetu, kterou nikdo nevn\u00edm\u00e1.<\/span><\/p>\n

Z des\u00edtek instalac\u00ed jsme vyt\u00e1hli dvan\u00e1ct typ\u016f obsahu, kter\u00e9 skute\u010dn\u011b funguj\u00ed. Pravidlo na \u00favod: <\/span>nepokou\u0161ejte se pou\u017e\u00edt v\u0161ech dvan\u00e1ct.<\/b> Vyberte si t\u0159i a\u017e p\u011bt, kter\u00e9 sed\u00ed va\u0161\u00ed situaci, a d\u011blejte je po\u0159\u00e1dn\u011b.<\/span><\/p>\n

\ud83d\uded2 Konverzn\u00ed obsah: prod\u00e1v\u00e1<\/h3>\n
    \n
  1. Aktu\u00e1ln\u00ed akce a slevy.<\/b> S\u00edla je v aktualit\u011b. Panel, kter\u00fd r\u00e1no uk\u00e1\u017ee slevu na k\u00e1vu a odpoledne akci na z\u00e1kusek, por\u00e1\u017e\u00ed plak\u00e1t vis\u00edc\u00ed ve v\u00fdloze t\u0159i t\u00fddny. Jedin\u00e9 pravidlo: sleva mus\u00ed b\u00fdt \u010diteln\u00e1 z d\u00e1lky a na prvn\u00ed pohled.<\/span><\/li>\n
  2. Denn\u00ed menu nebo j\u00eddeln\u00ed l\u00edstek.<\/b> Pro restaurace, bistra, kant\u00fdny. Digit\u00e1ln\u00ed menuboard \u0161et\u0159\u00ed tisk a vypad\u00e1 o t\u0159\u00eddu v\u00fd\u0161 ne\u017e zalaminovan\u00e1 A4. Tip: nepou\u0161t\u011bjte cel\u00e9 menu na jedn\u00e9 obrazovce, rozd\u011blte ho na t\u0159i a\u017e \u010dty\u0159i \u201estr\u00e1nky“ po 8 a\u017e 10 vte\u0159in\u00e1ch.<\/span><\/li>\n
  3. Novinky v sortimentu a produkt m\u011bs\u00edce.<\/b> Z\u00e1kazn\u00edk chod\u00ed do prodejny pro to, co u\u017e zn\u00e1. Panel je \u0161ance upozornit ho na to, o \u010dem by bez v\u00e1s nev\u011bd\u011bl. Ide\u00e1ln\u011b s kr\u00e1tk\u00fdm videem produktu v akci, ne jen se statickou fotkou z e-shopu.<\/span><\/li>\n<\/ol>\n

    \"\"<\/h3>\n

    \u2139\ufe0f Informa\u010dn\u00ed obsah: orientuje<\/h3>\n
      \n
    1. Wayfinding a navigace.<\/b> Obchodn\u00ed centra, nemocnice, \u00fa\u0159ady, univerzity. V\u0161ude, kde se lid\u00e9 ztr\u00e1cej\u00ed. Pro obce a infocentra plat\u00ed tot\u00e9\u017e: kde je radnice, kde l\u00e9ka\u0159, kam na v\u00fdlet.<\/span><\/li>\n
    2. Po\u010das\u00ed, \u010das, doprava.<\/b> Drobnost, kter\u00e1 dramaticky zvy\u0161uje, jak \u010dasto se lid\u00e9 na panel pod\u00edvaj\u00ed. Panel s u\u017eite\u010dnou informac\u00ed se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed rutiny. A kdy\u017e mezi t\u00edm pust\u00edte vlastn\u00ed obsah, u\u017e m\u00e1te pozornost zdarma.<\/span><\/li>\n
    3. Ud\u00e1losti v m\u00edst\u011b a regionu.<\/b> Pro infocentra, hotely i obce. Skv\u011ble se dopln\u00ed s vlastn\u00ed nab\u00eddkou (\u201epo koncert\u011b k n\u00e1m na ve\u010de\u0159i“). Obc\u00edm nav\u00edc pom\u00e1h\u00e1 uk\u00e1zat aktivn\u00ed \u017eivot v m\u00edst\u011b, ne jen \u00fa\u0159edn\u00ed ozn\u00e1men\u00ed.<\/span><\/li>\n<\/ol>\n

      \ud83d\udc99 Brand a emoce: buduje d\u016fv\u011bru<\/h3>\n
        \n
      1. Videa ze z\u00e1kulis\u00ed a z v\u00fdroby.<\/b> Autentick\u00fd z\u00e1b\u011br z d\u00edlny nebo kuchyn\u011b stoj\u00ed v\u00edc ne\u017e vyle\u0161t\u011bn\u00fd reklamn\u00ed spot za p\u016fl milionu, a obvykle ho m\u00e1te v telefonu. Sta\u010d\u00ed jen sest\u0159\u00edhat.<\/span><\/li>\n
      2. Reference a ohlasy z\u00e1kazn\u00edk\u016f.<\/b> Cit\u00e1t, jm\u00e9no, logo klienta. Soci\u00e1ln\u00ed d\u016fkaz funguje offline stejn\u011b jako online. T\u0159i a\u017e p\u011bt ohlas\u016f ve smy\u010dce bohat\u011b sta\u010d\u00ed.<\/span><\/li>\n
      3. Firemn\u00ed hodnoty, mise, t\u00fdm.<\/b> Do recepce, zaseda\u010dek, lobby. Ne marketingov\u00fd bl\u00e1bol, sp\u00ed\u0161e konkr\u00e9tn\u00ed p\u0159\u00edb\u011bhy: zakladatel, kl\u00ed\u010dov\u00ed lid\u00e9, miln\u00edky firmy. P\u0159i n\u00e1v\u0161t\u011bv\u011b klienta dotv\u00e1\u0159\u00ed dojem.<\/span><\/li>\n<\/ol>\n

        \ud83d\udcca Intern\u00ed obsah: motivuje t\u00fdm<\/h3>\n
          \n
        1. KPI dashboardy a v\u00fdrobn\u00ed \u010d\u00edsla.<\/b> Produkce, call centra, logistika. Pravidlo \u201eco se m\u011b\u0159\u00ed, to se \u0159\u00edd\u00ed“ plat\u00ed dvojn\u00e1sob, kdy\u017e je v\u00fdsledek vid\u011bt nad hlavou cel\u00e9mu patru. Data se napoj\u00ed p\u0159\u00edmo ze syst\u00e9m\u016f p\u0159es API.<\/span><\/li>\n
        2. Intern\u00ed novinky a \u00fasp\u011bchy t\u00fdmu.<\/b> Nov\u00fd kolega, v\u00fdro\u010d\u00ed, dokon\u010den\u00fd projekt. Sta\u010d\u00ed aktualizovat jednou t\u00fddn\u011b, udr\u017e\u00ed to pozornost i pocit soun\u00e1le\u017eitosti.<\/span><\/li>\n
        3. \u017div\u00fd feed ze soci\u00e1ln\u00edch s\u00edt\u00ed.<\/b> Posty, kter\u00e9 o v\u00e1s p\u00ed\u0161ou z\u00e1kazn\u00edci na Instagramu \u010di LinkedInu. Lidi bav\u00ed vid\u011bt se na obrazovce, a pro firmu je to obsah, kter\u00fd se obnovuje zdarma s\u00e1m.<\/span><\/li>\n<\/ol>\n

          Vyberte si svou p\u011btku<\/h3>\n

          Panel m\u00e1 jeden hlavn\u00ed c\u00edl. Pokud je to prodat, nepou\u0161t\u011bjte na n\u011bm pades\u00e1t procent firemn\u00edch hodnot. Pokud je to motivovat t\u00fdm, nepou\u0161t\u011bjte slevy pro z\u00e1kazn\u00edka.A pamatujte: panel pot\u0159ebuje n\u011bkoho, kdo se o n\u011bj star\u00e1. Bez toho i nejlep\u0161\u00ed seznam z\u016fstane jen na pap\u00ed\u0159e.<\/span><\/p>\n

          \"\"<\/span><\/p>\n

          Nejhor\u0161\u00ed investice do digital signage nen\u00ed drah\u00fd panel. Je to drah\u00fd panel, kter\u00fd nikdo nesleduje.<\/span><\/p>\n

          Domluvte si s n\u00e1mi kr\u00e1tkou konzultaci.<\/b><\/p>\n

          Chci v\u011bd\u011bt v\u00edce<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

          Panel vis\u00ed. St\u00e1l sto a\u017e t\u0159i sta tis\u00edc. Je zapnut\u00fd, sv\u00edt\u00ed. A pou\u0161t\u00ed tu samou smy\u010dku, kterou jste odsouhlasili p\u0159i…<\/p>\n","protected":false},"author":2,"featured_media":858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nCo pou\u0161t\u011bt na digit\u00e1ln\u00edch panelech? 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